Introducing an innovative multi-channel digital content platform at Coca-Cola
The challenge
Introduction of ‘Coke Studio’, a highly strategic customer recruitment / content delivery / precision marketing platform.
What we did
Working with the European Marketing team, led the pan-European delivery of the platform. Rapid delivery against Coca-Cola's 2012 Olympics and 'Share a Coke' digital activity. Pan-European - different content schedules, legal environments, internal stakeholders. Multi-platform integration – mobile apps, Facebook app, website. Direction of over ten partner companies (incl. off-shoring), in multiple time zones. Managed large number of stakeholders incl. Senior sponsors, marketing, IT, CRM, customer services.
“I admire Marcos' patience and incredible attention to detail. His can do attitude resulted in successful delivery of multiple large projects. He's a pleasure to work with - highly recommended.”
Paul Sinclair, Senior Loyalty and Digital Manager, The Coca-Cola Company
