Introducing an innovative multi-channel digital content platform at Coca-Cola
The challenge
Introduction of ‘Coke Studio’, a highly strategic customer recruitment / content delivery / precision marketing platform.
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What we did
Working with the European Marketing team, led the pan-European delivery of the platform. Rapid delivery against Coca-Cola's 2012 Olympics and 'Share a Coke' digital activity. Pan-European - different content schedules, legal environments, internal stakeholders. Multi-platform integration – mobile apps, Facebook app, website. Direction of over ten partner companies (incl. off-shoring), in multiple time zones. Managed large number of stakeholders incl. Senior sponsors, marketing, IT, CRM, customer services.
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“I admire Marcos' patience and incredible attention to detail. His can do attitude resulted in successful delivery of multiple large projects. He's a pleasure to work with - highly recommended.”
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Paul Sinclair, Senior Loyalty and Digital Manager, The Coca-Cola Company
