Transforming Avios’s main channel to market
The challenge
Address serious customer painpoints, deliver operational efficiencies, improve operational effectiveness, and deliver a new web platform to support Avios’s strategy.
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What we did
Evaluated customer and organisational painpoints, defined strategy. Evangelised the vision via a high fidelity ‘North Star’ prototype. Created detailed business case to secure required budget (multi- £million). Built a team of specialists from scratch. Built momentum and credibility via a suite of ‘Quick Wins’. Implemented a new operating model. Introduced Agile ways of working. Led the delivery of a brand new multi-country, multi-language avios.com platform – new CMS / complex IT delivery.
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“Marcos is a superb digital expert…strong leadership, an ability to apply agile and test and learn, combined with genuine expertise in digital UX. The results were excellent.”
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Paul Miller, Director of Strategic Innovation, Avios
